Urban Sweet Collective is a premium live dessert station serving hot waffles, ice cream and indulgent sweet treats from our signature dessert cart at J9 Food Barn. Created as the sister brand to award-winning Urban Spice Box, USC brings theatre, flavour and presentation together in a modern dessert experience.

Our waffles are made fresh to order and finished with generous drizzles, premium sauces and loaded toppings. Guests can customise their creation or choose from our signature combinations, with quality ice cream available to complete the experience. Every dessert is prepared with care, combining warmth, texture and bold flavour.

Designed to feel vibrant yet polished, Urban Sweet Collective offers a standout sweet option within J9 — perfect for families, food lovers and anyone looking to treat themselves.

Alongside our permanent base at J9 Food Barn, Urban Sweet Collective also operates its live dessert cart at weddings, corporate events and private celebrations across the Midlands, delivering a memorable dessert experience with energy and style.